From Vittoria Veneto to Trieste

New Umberto label in the flesh
New Umberto label in the flesh

Yesterday morning we woke early for a big day driving to the town of San Daniele, famous for Prosciutto and then onto Trieste.

Before we left, we stopped by the winery at Le Vigne di Alice to check out the new Prosecco label for Umberto Luigi Domenico which we designed in collaboration with Australian artist Meredith Gaston.

Sometime when you design and work on a new label, you are never sure what the final outcome is until you see it on the bottle. Well to say we were blown away was an understatement. It looks amazing and I would never thought it would look so great.

We should have this new label design in Oz via @mondoimports within a few weeks and I think it will turn the $20 Prosecco market (I mean real Prosecco made in Italy) on it’s head.

San Danielle
San Danielle

From Vittoria Veneto we drove for around 90 minutes and reached the town of San Daniele. Our aim in visiting the town was to add a San Daniele prosciutto producer our portfolio. We already represent Rulliano from Parma and by doing this, we would have covered the two main quality area’s for this product.


Visiting a prospective San Daniele producer first hand was eye opening and we were shown through all the steps involved in making San Daniele Prosciutto DOP.

Whilst it was fascinating to see the process, in the end the prosciutto from this producer did not blow us away, so we will wait for CIBUS in a month to scope out other producers from San Daniele.


From San Daniele we drove to Trieste, a town right on the east of Italy bordering Croatia and Slovenia. We arrived at around 7pm and after a quick freshen up, we headed out to dinner.

Trieste is a beautiful city and I can see myself returning here with my family to explore it properly.

Tomorrow we are off early to head to Vinitaly in Verona for a few days which is always fun.


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