Whilst I have always loved Umberto Prosecco, the label always was a sore point considering how good the juice is that goes into this wine.
So I thought I would act. My wife, always switched on with a great eye had bought artwork from Australian painter Meredith Gaston. These works reminded me so much of Italy: the colours and illustrations especially.
So when it came to a label design I knew Meredith was the right person for the job. The brief was something Italian. No parameters or guidelines. Something that summed up Umberto.
Well after getting it past design stage, the final result is better than I ever imagined with the new label to debut in Australia mid 2014z