May I have your attention please? Would the real Ezio Rivella please stand up?…..

‘The Real Ezio Rivella’?

May I have your attention please?
May I have your attention please?
Will the real Ezio Rivella please stand up?
I repeat, will the real Ezio Rivella please stand up?
We’re gonna have a problem here

I am not sure in today’s world if there is a man that polarizes the Italian wine community more than Ezio Rivella. There has been two great blog posts by Franco Ziliani at Vino al Vino http://vinoalvino.org/blog/2012/02/rivella-a-barolo-sceglie-la-strada-dell%E2%80%99insulto-tutti-d%E2%80%99accordo-i-produttori-di-montalcino.html and also Jeremy Parzen at Do Bianchi http://dobianchi.com/2012/02/15/ezio-rivella-tradition-is-a-ball-and-chain/ which will give you all the background information on this uproar.

This is my view on the Ezio Rivella.

For me the big question is do we really know Ezio Rivella? Who is the real Ezio Rivella?

Is he the one who represents 250 wineries as President of the Consorzio del Vino Brunello di Montalcino?

Or as a free man, without any tie to any organisation or company?

According to the Consorzio del Vino Brunello di Montalcino:

The Consorzio del Vino Brunello di Montalcino was founded in 1967 after the recognition of the D.O.C., as a free association of producers with the intention of safeguarding a wine whose prestige was asserting itself more and more. It has during the years embodied an instrument of scrupulous and responsible self-discipline, bringing together old and new, small and large estates, in such a way that the wise consolidated customs became a common strategy for qualitative success. The Consorzio safeguards and promotes all four Montalcino denomination wines: Brunello di Montalcino, Rosso di Montalcino, Moscadello di Montalcino andSant’Antimo Doc; the remaining part is planted with Igt.

Now tell me, when Ezio Rivella tells producers from Barolo and Barbaresco who attended  Strada del Barolo that “Tradition is a ball and chain. At best, it serves as historical anchor.” Is he talking on behalf of the President of Consorzio del Vino Brunello di Montalcino? Or as a free man, without any tie to any organisation or company?

For me, if you hold such a title THEN every comment you make must be on behalf on the Consorzio. It is like Julia Gillard, the Prime Minister of Australia going to Italy and stating to the Italians that ‘Australia should not recognize the rights of women’ then coming back to Australia and stating the opposite.

As president you represent the whole Consorzio. From large producers to small. To traditional producers to ultra modern. You must respect all positions and work on outcomes for the benefit of all. Not a small minority.

If I was a traditional Brunello producer, I would withdraw my membership and support of the Consorzio. Does Ezio Rivella work for all of the Consorzio or just the select few that benefits from his outrageous statements? Whichever, these sort of comments tarnishes the image and reputation of Italian wine and no good can be made of it.

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2 thoughts on “May I have your attention please? Would the real Ezio Rivella please stand up?…..”

  1. True Do Bianchi. Even if you take out all the self interest and self importance, what really fascinates me is how can the Consorzio let this man go unchecked. Surely the points he makes is not a good thing for Brunello producers.
    If it was me, as I was a Brunello producers I would be trying to do something about it. There seems to be no groundswell amongst producers to take action. More journalists, etc and it is hard to understand why.

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